San Francisco Zürich Sister City Committee / 2013

Brand and Logo in collaboration with Zürich based graphic designer Reto Spillmann

In the development phase we looked at an elegant way of combining the crest of Zurich with the iconic Golden Gate Bridge. Based on a strict grid, the logomark comes together naturally. Positive and negative space is addressed in a typographic manner. 

The new logomark combines the Golden Gate Bridge and the crest of Zürich in a timeless way.