Vitra showroom at NeoCon 2016 / Vitra / 2016
When Vitra asked us to collaborate on designing their showroom for Chicago NeoCon, we were able to reflect our vision of a working design studio and the nature of work.
In Chicago, we explored the evolution of the tech office design as well as quiet but high performing workplace. A concept that we called Silicon Valley Modern.
By steering away from an exhibition type installation with performance attributes and brand messages seeping from the walls, we brought objects stories,rich materials, deep textures and real coffee to the place.